Come With us at Salone del Mobile 2022 in Milan!
The Salone del Mobile 2022 in Milan ended a few days ago and we at Non Solo Luce are still excited at the thought!
After some difficult years, as we all know, it was wonderful to start again and return to an appointment that has become a fixture for us. The direct contact with people, the full halls, the energy you could feel at every corner: these are among the many elements that make the Salone del Mobile a unique and unmissable experience!
Today we have decided to take you with us behind the scenes, telling you not only what the Salone del Mobile is all about, but also what the stages are like to get there and how those hectic days are lived!
The Salone del Mobile
Founded in 1961 to promote the excellence of Made in Italy in the field of furniture and design and, over the years, it has become a reference point for the entire sector worldwide. Today, every April, the Salone del Mobile in Milan welcomes over 2000 of the most dynamic and important companies in the sector, registering staggering numbers: more than 370000 specialised visitors from all over the world, over 5000 journalists and thousands of non-sector visitors.
Finally, the Salone del Mobile has an impact on the entire city of Milan: the Fuorisalone, the event that together with and parallel to the Salone del Mobile defines the Milan Design Week, has become famous.
How to Get Ready
Being part of the companies taking part in the Salone del Mobile has always been a source of pride for us!
Also celebrating 30 years in business this year, we put all our passion and commitment into creating a new collection that would impress with its beauty and sophistication.
This is why we started working towards the Salone del Mobile many months in advance. Alongside the conception of the collection and its subsequent realisation, we also designed our stand: from the design to the architecture, from the choice of decorations to the choice of products to be displayed (a mix of the new collection and our iconic products), nothing was left to chance and every solution was thoroughly evaluated and taken into consideration.
The last few days were hectic, but on 7 June we were ready to welcome the first visitors.
The Days of Salone del Mobile
There is no greater satisfaction than seeing with one’s own eyes the result of so much effort and work! The stand is finally ready and it is just as we imagined it would be, the articles are on display and we are ready for the part we like best about the whole Salone del Mobile: welcoming visitors!
During the days of the Salone del Mobile, we really don’t stop for a moment: we organise meetings with customers and collaborators (whom it was great to meet again after so long) and we welcome industry professionals who come to visit the stand.
It’s non-stop communicating, informing, collecting contacts and making appointments. This is what makes the Salone del Mobile unique: offering a fantastic showcase through which the best furniture and design brands can get in touch with potential customers from all over the world.
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